The Hyperlinks between webpages began with the release of the WWW to
the public in 1993, and describe the Web before the "bursting of the Dot-com bubble" in 2001. Even so the terms
web 1.0 and 2.0 were given birth together, web 2.0 capabilities were present in
the days of web 1.0
Since 2004, Web 2.0 has been the term used to describe social web, especially the current business models of sites on the World Wide Web.
Characteristics:
Terry Flew, in his 3rd Edition of New Media described what he believed to
characterize the differences between Web 1.0 and Web 2.0:
"move from personal websites to blogs and blog site aggregation,
from publishing to participation, from web content as the outcome of large
up-front investment to an ongoing and interactive process, and from content
management systems to links based on tagging (folksonomy)".
Flew
believed it to be the above factors that form the basic change in trends that
resulted in the onset of the Web 2.0 "craze".
The shift
from Web 1.0 to Web 2.0 can be seen as a result of technological refinements,
which included such adaptations as "broadband, improved browsers, and AJAX, to the rise of Flash application platforms and the mass
development of widgetization, such as Flickr and YouTube badges". As well as such adjustments
to the Internet, the shift from Web 1.0 to Web 2.0 is a direct result of the
change in the behavior of those who use the World Wide Web. Web 1.0 trends
included worries over privacy concerns resulting in a one-way flow of
information, through websites which contained "read-only" material.
Now, during Web 2.0, the use of the Web can be characterized as the
decentralization of website content, which is now generated from the
"bottom-up" with many users being contributors and producers of
information, as well as the traditional consumers.
To take an
example from above, Personal web pages were common in Web 1.0, and these
consisted of mainly static pages hosted on free hosting services such as Geocities. Nowadays, dynamically
generated blogs and social networking profiles, such
as Myspace and Facebook, are more popular, allowing for readers to comment on
posts in a way that was not available during Web 1.0
Some design
elements of a Web 1.0 site include:
- Static pages instead of dynamic user-generated content.
- The use of framesets
- The use of tables to position and align elements on a page. These were often used in combination with "spacer" GIFs (1x1 pixel transparent images in the GIF format)
- Proprietary HTML extensions such as the <blink> and <marquee> tags introduced during the first browser war
- Online guestbooks
- GIF buttons, typically 88x31 pixels in size promoting web browsers and other products.
- HTML forms sent via email. A user would fill in a form, and upon clicking submit their email client would attempt to send an email containing the form's details.
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